Q | Swag Fashions Hub

About Huma Qureshi

Huma Qureshi, a personality that is outspoken, bold, beautiful and exuberant.
Huma Qureshi’s is known as a High Spirited, Versatile and Multi-talented artist who carries traditional values with a modern twist.
She has quickly established herself as a leading Actress in the Film-industry despite coming from a non-film family background.
With her uncanny abilities to influence viewers, she has proven her mettle in the Film Industry by doing versatile films across realistic and commercial genres of content.
She is perceived by viewers to have a contemporary and distinctive imagery with underlying ethnic blend in her Persona.

Brand Personality

BEAUTIFUL

CHARISMATIC

FREE SPIRITED

EXUBERANT

REVOLUTIONARY

Huma Qureshi’s eponymous brand is extension of her persona and expresses her sense of style.
Known as a High Spirited, Versatile and Multi-talented artist who carries traditional values with a modern twist. The brand channels her poise and femininity into her eponymous brand aesthetic with a multitude offering of lifestyle products.
With her uncanny abilities to influence and motivate others, Her ravishing and stunning personality embellishes the brand with the finest styles, that are contemporary and distinctive, due its underlying ethnic blend.

The Brand

About

The Brand "Q" represents the Queen within every Women and reflects their underlying aspirations and values.
“Q” depicts Huma’s inherent elegance, strongly imbibed in the products through design expression which is contemporary, rooted, versatile & authentic.
The Brand “Q” denotes & signifies the most consummate figure within every-women and helps them express their true beliefs & values through its versatile range of captivating lifestyle branded products.
The Brand Q is positioned as a mid-premium brand targeting every woman in the age bracket 18-35 years, who connects with the brand-Q’s underlying emotion of being a Queen of her dreams.
The target customers are bold to experiment with ethnic fashion and confident with their traditional approach. These young and young-at-heart women include young professionals, home-makers, independent entrepreneurs and students with aspirations.

Target Group
Age Demographic: 18 to 35 yrs

The brand targets the young adult and adult demographic of women, offering them a stylized aspirational Ethnic Wear.
The Brand caters to the self made young women, who aspire to create a mark in the world, on their own terms. She is fun-loving, strong, sophisticated and adventurous.
The target consumer is a go getter and comfortable in her own skin. She makes her own rules and works hard to get what she wants.
The merchandise developed would be trendy, youthful and fashionable.

Brand Positioning

The Brand positioning will be in the mid market segment for the target audience, who are able to identify themselves with her ‘girl next door’ personality. They are bold to experiment with ethnic fashion and confident with their traditional approach. These young and young-at-heart women includes young professionals, home-makers, independent entrepreneurs and students with aspirations.

The Brand will be extended into other categories beyond fashion to offers a wholistic experience to the TG Consumer.

Brand Language & Identity

Considering the genre of content Huma has done in her recent releases, she has established her imagery as the Girl-next-door having a massive fan following, seeking fashion trends in the Contemporary Ladies ethnic-wear space.
Emerged as a fashionista, Huma has built a literal momentum of aesthetic values, to offer a chic collection of contemporary ethnic wear that enhances the true self in you.
The Fashion line will be an extension of Huma Qureshi’s distinct sense of style that is an amalgamation of Indian fashion influences, in an aesthetic which reflects her Persona.
We intend to position the brand as a lifestyle brand for the confident Millennial woman who has her own sense of style which is contemporary and at the same time plays an homage to her ethnic roots.
The brand placement is amongst the brands like Ritu Kumar, Global Desi and others